MIDO fair is a three-day eyewear show scheduled for dates 02.03 - 02.05 2024, held at Fieramilano Rho, Milan, Italy. Recognized as one of the most highly valued and innovative events in the industry, every year it gathers famous designers, fashion brands, manufacturers, medical experts and professionals in the field.

Why MIDO 2024?

Under one roof, visitors and exhibitors have the opportunity to learn better practices, exchange experience, start cooperation and enjoy an inspiring show, as MIDO covers the latest tendencies in optics, optometry, and ophthalmology. All attendees in the eyewear sector can present new production lines, previews of their products and future development projects.

Milano Group would is proud to exhibit at the show along with other leaders in the field - top brands, trade professionals, manufacturers, medical engineers, doctors, and experts, as well as world-class fashion companies.

What Motivates Us To Exhibit?

MIDO 2024 is the 50th edition of the trade fair that gathers eyewear professionals from all around the world in Milan, Italy. On this anniversary event, we are motivated to present the best of Milano Group product lines, projects and futuristic bold designs to the public view. 

The expected number of visitors at MIDO is around 50,000 people. Such huge publicity is priceless for our company since we would be able to reach famous eyewear experts and fashion brand representatives.

Our Goals For MIDO 2024

Throughout the extensive 30 years of experience in the eyewear industry, Milano Group has conquered a lot of markets, working with a huge number of world-famous designers and brands. We grew our distribution network, established long term partnerships, expanded our portfolio and improved our manufacture practices.

By constantly improving and innovating our way to reach certain company goals, we have learned that going global starts with a professional investment. On our way of becoming a world-recognized eyewear manufacturer, inspiring events like MIDO 2024 are opening just the right possibilities for our company.

The international eyewear show is highlighting the future of eyewear, providing us with corporate exposure and lots of business opportunities. We aim to get even better at what we do, to penetrate new markets and further innovate our manufacture processes.

Meet Us There

Are you attending the MIDO 2024 show? 

We would be glad to meet up and have a quick chat with you!